What are common Google Ads starter mistakes?
Messy match types, weak landings, no conversion tracking, and unreviewed search terms.
Typical fails: one campaign for every keyword, never reviewing search terms, sending all traffic to a generic homepage, not tracking calls/WhatsApp/forms, mixing brand and non-brand, chasing cheap clicks from irrelevant queries.
Cleaner start: tight offer + matching landing page, conversion tags, negatives, search network first, modest learning budget, weekly search-term cleanup. Layer remarketing and broader campaign types after search fundamentals work.
Quality is a loop of ad relevance, expected CTR, and landing experience. Adding keywords into a weak page only raises cost.
Ads are not set-and-forget; they are a weekly optimisation habit.
