What is GEO (Generative Engine Optimization)?
GEO aims for presence in AI answers and generative summaries—not only classic rankings.
GEO (Generative Engine Optimization) is the practice of making your brand, product, or expertise usable as a source in generative engines—ChatGPT-style tools, AI overviews, answer engines, and similar systems. Classic SEO optimises for rankings and clicks; GEO optimises for being cited, summarised, or correctly represented in machine-written answers.
Why it matters: buyers ask AI before they click. Even without a visit, accurate mention and trusted framing influence shortlists. This is especially relevant for B2B, software, and “how does X work?” topics.
GEO is not a magic score product. It leans on clear definitions, consistent entity data, quotable paragraphs, freshness, original experience, structured markup where useful, and third-party corroboration. Treat flashy “GEO rank #1” guarantees with scepticism.
In practice GEO extends good SEO and reputation work into the AI discovery layer—it is not a separate religion.
