How do AI and automation work on WhatsApp?
First reply, tagging, assignment, and CRM logging—turning private chat chaos into a process.
WhatsApp is sales and support in one place. Unmanaged, it lives on personal phones and disappears on holiday. AI can answer frequent questions and separate intent; automation assigns owners, tags chats, and creates records.
A sound setup includes after-hours greeting, honest expectations, policy-safe answers, links to book or enquire, and human takeover. A weak setup invents prices, loops customers, and leaves sales blind.
Business API, template rules, and approved numbers are part of operating at scale. “We wired a personal phone to a bot” rarely survives growth or compliance scrutiny.
Success looks like fewer missed chats and faster first replies—not more robotic small talk.
