How should a website be prepared for SEO?
SEO is structure and clarity first—plugins and keyword stuffing second (if at all).
SEO starts technical: indexable pages, sensible URLs, HTTPS, mobile speed, clean titles, sitemap, and no accidental noindex disasters. Without that base, content rarely compounds.
Next comes information architecture. Important intents (service, location, problem) deserve clear pages—not the same thin text copied ten times. Internal links guide users and crawlers to what matters.
Finally, conversion and trust: proof, process, FAQs, and contact paths. Traffic without enquiry design is vanity. Measure Search Console impressions/clicks and real leads, not only “rankings screenshots.”
Practical start: list money pages, fix technical blockers, write for real questions, then iterate. Sustainable SEO is a system—not a one-week trick.
